Establishing a leading brand position in global EV markets

CMB partnered with PPG, a global leader in automotive paints and coatings, to develop their brand positioning in the EV battery coatings market. We collaborated with them to develop a comprehensive brand strategy and execute a multi-touchpoint and global marketing campaign. Our team created dynamic, engaging content and designs to bring the campaign to life across digital, traditional and events channels. The result? A massive boost in brand awareness, positioning the company as a leading supplier in the EV Battery Coatings market. By aligning marketing efforts with business goals, we helped PPG capture attention, build credibility, and establish a dominant presence in the growing electric vehicle market.