Is Your Automotive Brand Driving Growth or Slowing You Down?
In today’s hyper competitive automotive landscape, the strength of your brand could be your greatest asset – or your biggest roadblock.
Ask yourself this: What would it mean for your business to be recognised as one of the top three brands in your space? How would it change the way customers view your products, your pricing power, or your ability to recruit top talent? Would it open new markets, deliver more and better leads, attract better partners, or turn cold leads into warm conversations?
Now consider the alternative: What’s the cost of being perceived as just another supplier? In an industry where innovation is constant and new players are entering all the time, how will your business compete if your brand fails to stand out or doesn’t resonate with your audience? Will your sales team spend longer convincing prospects, justifying value, or defending price? Will your business be seen as just a commodity and be forced to win on cost, while others win on brand?
And let’s be clear – brand isn’t just your logo, your website, or how you look at a trade show. A brand is positioning. It’s the space you own in the mind of your customer. It’s what makes people choose you over a competitor – or overlook you entirely. Strong brands are built with intent: crafted to resonate with the market, speak directly to commercial pain points, and position your business as not just different – but better.
Powerful brands don’t just drive sales – they drive enterprise value. They make companies more attractive to investors, enable favourable pricing strategies, and strengthen your hand in merger and acquisition discussions. In a competitive market, perception is leverage. And businesses with a strong, well-defined brand command attention, confidence, and higher valuations.
But don’t just take my word for it…
A recent study demonstrated that intangible assets now contribute 84% of the market value of S&P 500 businesses and on average, the brand contributes 25% of that”. *
83% of business leaders believe that brands continually deliver to the bottom line. *
* Source: The Board-Brand Rift Report, by the Financial Times and the IPA
Discover the importance of a powerful automotive brand, read our blog: The Benefits of a Strong Brand
At CMB Automotive, we specialise in building powerful brands for ambitious companies in automotive, off-highway, and defence sectors. From Tier 1 suppliers to technology innovators, we’ve helped businesses elevate their positioning, sharpen their messaging, and create marketing that delivers real commercial impact.
So, is your automotive brand driving growth, or is it slowing you down?
If you’re ready to build a brand that opens doors, accelerates sales, and increases the value of your business, let’s talk.
