Building a brand for an all-electric Off Highway Equipment OEM

We partnered with a new all-electric off-highway equipment manufacturer to create a compelling brand identity. From the start, we understood that HEVI needed a bold, distinctive name to represent its innovative mission. We landed on “HEVI” – short, strong, and purposeful. The logo and visual identity were designed to reflect the brand’s commitment to sustainability without compromise. We infused the design with dynamic elements, capturing the power and precision of electric machinery while highlighting its eco-friendly impact. With this robust branding, we launched HEVI into the U.S. market, positioning it as a game-changer in the heavy equipment industry.