Military and Defence Branding

TAG Dynamics is a leading manufacturer of military, defence and security vehicles. Based in the UAE, they supply armoured vehicles and technologies globally.

Building and launching a brand for a military vehicle manufacturer

CMB developed a compelling brand strategy for TAG Dynamics, a leading military vehicle manufacturer, focusing on clear messaging and strong market positioning. We crafted a brand narrative that emphasized the evolution of the business through innovation, durability, and mission-critical performance, differentiating the client in a competitive defence sector. Our team supported the brand launch at Eurosatory, a major military and defence trade show. We helped in designing a visually impactful booth and cohesive collateral to reinforce the brand’s identity. Additionally, we prepared targeted communications and media outreach, ensuring the brand’s messaging resonated with key military and defence stakeholders, positioning the client as a leader in advanced military vehicle solutions.