/Head Honcho

About Head Honcho

I’m a marketing and creative professional with considerable experience in the automotive, motorsport and high performance engineering industries. Working across international markets, I offer a global view point, with creative thinking, on brand development and commercially focused marketing communications.

Interview with Global Business Professor

International Trade Show Marketing Our Managing Director, Chris Bowers, was recently interviewed by Global Business Professor for a webcast, to give his expertise and insight on International Trade Show Marketing, along with some key considerations companies should think about when looking to exhibit on a global stage. From the webcast... Global Business Professor’s latest [...]

By | 2017-11-08T22:12:38+00:00 March 2nd, 2017|Uncategorized|0 Comments

Automotive Trade Show Marketing

The Automotive Trade Show Marketing Playbook In the automotive and motorsport world, trade shows and exhibitions are an ideal way to market your products and services, meet new clients and promote your business. Get them right and you'll be on your way to winning new contracts and improving your bottom line. However, get them [...]

By | 2017-11-08T22:12:38+00:00 November 30th, 2016|Uncategorized|0 Comments

Make your automotive website work harder

Make Your Automotive Website Work Harder As a marketing company, we strive to connect our clients with their customers and create engagement. Good engagement is about moving people from intention to commitment, from interest to involvement and from acceptance to enthusiasm. Your automotive website is a good place to start engaging. However,  I still come across automotive [...]

By | 2017-11-08T22:12:38+00:00 July 25th, 2016|Marketing|0 Comments

Automotive Website Conversion Killers

Automotive Website Conversion Killers Why your automotive website may be getting the traffic but isn’t converting the leads Top reasons website visitors don’t convert into customers You’ve invested in a new automotive website. You’ve forked out a lot of money to make sure it ranks well in the Search Engines results pages. Traffic to [...]

By | 2017-11-08T22:12:39+00:00 July 25th, 2016|Uncategorized|0 Comments

Does your automotive website pass the 5 second rule?

Does your automotive website pass the 5 second rule? For most automotive companies, your website is probably the biggest and best weapon in your marketing arsenal. It has the potential to develop new sales and convert visitors into customers. As a marketing tool, your website should appeal to your target audience, give them the information [...]

By | 2017-11-08T22:12:39+00:00 July 21st, 2016|Marketing|0 Comments