The Automotive Trade Show Marketing Playbook

In the automotive and motorsport world, trade shows and exhibitions are an ideal way to market your products and services, meet new clients and promote your business.

Get them right and you’ll be on your way to winning new contracts and improving your bottom line. However, get them wrong and they can be just a waste of time and energy.  So with such an important marketing format for the auto industry, why do so many companies just turn up and hope for the best?

Discover a better way to get the ROI you need from live events with our Automotive Trade Show Marketing Playbook

In this free e-book, we  illustrate our approach to marketing trade shows and how to get the most ROI from any event you attend. We detail the importance of setting objectives, planning your show, pre-show promotional tactics, in-show tactics and some best practice for following-up leads once the event is finished.

CMB Automotive are veterans of trade show marketing, having run successful shows and events for automotive and motorsport clients across the UK, Europe and the USA.

We’ve planned, organised and promoted trade shows for some of the word’s leading automotive brands attending some of the world’s top automotive events, including Automechanika, Commercial Vehicle Show, Euro Bus, Mechanex, Autosport International, the Performance Race Industry Show, Low Carbon Vehicle Show, TransExpo and many more.

Download the Automotive Trade Show Marketing Playbook

Automotive trade show marketing playbook